Quality Score is a metric used by Google to measure the relevance and quality of your ads, keywords, and landing pages. It plays an important role in determining ad rankings and cost-per-click (CPC).
A higher Quality Score can help advertisers achieve better ad positions while paying lower advertising costs. Google evaluates factors such as expected click-through rate (CTR), ad relevance, and landing page experience.
Improving Quality Score involves creating relevant ads, choosing targeted keywords, and providing a seamless landing page experience. Businesses that focus on Quality Score often see better campaign performance and improved return on investment (ROI).
